Pitch Decks

Pulse Path

Industry

Fitness

Duration

1 day

Country

The Challenge

What the client provided

PulsePath had a compelling product, a clear value proposition, and a stat that could stop any investor mid-scroll. What they sent over was a text-only content brief typed into blank slides, with no visuals, no branding, and no sense of the product experience. For a fitness app competing in one of the most crowded markets in the world, the deck didn't show investors what using the product actually feels like. The content was ready. The presentation didn't exist yet.

Dots Solution

Made the app the hero.

A fitness app pitch only works if investors can picture themselves using it. Every slide now features real app screen mockups, so the audience sees exactly what they're funding instead of reading about it in bullet points.

Made the app the hero.

Turned a buried stat into a hook.

The original "70% of UK adults want to get fit" sat as plain text on a blank slide. Now it's the most memorable moment in the deck, placed inside a bold progress graphic with a full-bleed lifestyle image behind it, making the market opportunity impossible to skip past.

Turned a buried stat into a hook.

Split features into standalone moments.

The original brief crammed two features and their descriptions onto a single slide. Each feature now gets its own full slide with a lifestyle image showing the feature in context, so investors understand what each one does without reading a paragraph.

Split features into standalone moments.

Built a visual identity that matches the market.

A fitness app targeting a mass UK audience needs to feel energetic and credible at the same time. The teal-to-mint palette, bold typography, and action photography give PulsePath a presence that belongs in an app store listing, not just a slide deck.

Built a visual identity that matches the market.

The Results

What we have designed

The deck went from a content outline to something PulsePath can confidently put in front of investors, partners, or app store feature teams. Every slide now demonstrates the product experience rather than describing it, which means the deck works even when PulsePath isn't in the room to present it. The market opportunity stat, which was previously easy to skim past, now anchors the entire narrative. PulsePath has a pitch deck that competes visually with the funded fitness apps already in market.