Pitch Decks

Flex Therapeutics

Industry

Biotechnology

Duration

5 days

Country

USA

The Challenge

What the client provided

Flex Therapeutics is building an AI-driven drug discovery platform at the intersection of protein flexibility modeling and small molecule design. The science was genuinely differentiated. But the pitch deck looked like it was built on a free dark-mode template, with clashing colors, bullet-heavy slides, and a $5M seed ask buried in a wall of text. For a company asking investors to bet on their ability to out-innovate the competition, the deck made them look like they hadn't started yet.

Dots Solution

Built a visual identity that signals credibility.

The original deck had no consistent look. Purple clashed with green, cyan headers sat on black backgrounds, and nothing tied back to Flex's actual brand. We built the entire deck around a navy-to-teal palette with gold accents that feels grounded and institutional, so the slides read like a company that's ready for the next stage, not still figuring itself out.

Built a visual identity that signals credibility.

Made the competitive edge impossible to miss.

Flex's strongest selling point is that they sit at the intersection of two capabilities no competitor combines. The original Venn diagram buried that story in clashing colors and cluttered logos. The redesigned version uses Flex's own brand colors to pull the eye straight to the center, making the competitive position the first thing an investor registers.

Made the competitive edge impossible to miss.

Turned dense science into scannable decisions.

Slides like the drug differentiation page had the right information but presented it as undifferentiated bullet lists. We separated technical capabilities from real-world applications into distinct panels, so an investor can scan left for "how it works" and right for "what it produces" without reading every line.

Turned dense science into scannable decisions.

Put the $5M ask front and center.

The original deck buried its funding request inside a bullet-point list alongside platform milestones and team plans. We pulled the number out, made it the visual anchor of the slide, and organized Platform, Pipeline, and Team into a clear timeline so investors can see exactly where their money goes and when it delivers results.

Put the $5M ask front and center.

The Results

What we have designed

This deck now does what a seed-stage pitch deck has to do: it makes a complex technical story feel investable in under ten minutes. Investors scanning the competitive slide immediately understand why Flex is differentiated. The funding slide answers "how much" and "for what" without requiring a single follow-up question. Instead of working against Flex's story, the presentation now carries the same confidence as the science behind it, which is exactly what a $5M conversation demands.