Document Design

Doula Benefits

Industry

Medical

Duration

4 days

Country

USA

The Challenge

What the client provided

Pacify had the research, the outcomes data, and a story that could shift how insurance leaders think about maternal care. What they didn't have was a document that looked like it belonged on a payer's desk. The content arrived as annotated tables in a Word file, with statistics buried inside paragraphs and margin comments flagging missing visuals. For a white paper aimed at convincing insurance decision-makers to fund doula programs, it read like an internal draft, not a finished argument.

Dots Solution

Built for the boardroom it's going to

This white paper targets payer executives who scan dozens of reports a week. Every page was designed around a single argument with its supporting evidence, so a VP of clinical strategy can flip through in two minutes and still walk away with Pacify's core case: doulas save money and save lives.

Built for the boardroom it's going to

Made the data impossible to skip

The original brief buried critical numbers like 39% C-section reduction and 22% lower preterm odds inside paragraph text. We pulled every key statistic out and gave it visual weight, so the numbers that justify the business case are the first thing a reader sees on each page.

Made the data impossible to skip

Handled sensitive data with care

Racial disparities in maternal mortality aren't just statistics. Presenting them required showing the severity of the gap without reducing real communities to data points. Each page pairs research-backed numbers with imagery and illustration that centers the people behind the data, keeping the tone credible without feeling clinical.

Handled sensitive data with care

Gave Pacify a voice, not just a layout

The original content had no visual connection to Pacify's brand or mission. We carried their identity through every page so the white paper feels like it comes from a company that understands maternal care, not a generic research summary. When a payer shares this internally, Pacify's name stays attached to the expertise.

Gave Pacify a voice, not just a layout

The Results

What we have designed

The white paper now works the way Pacify needs it to: as a standalone document that makes the case for doula coverage without anyone from the team in the room to explain it. Payer executives can scan the key takeaways page and immediately understand the cost argument, or read deeper into the outcome data and sourcing when they're ready to evaluate. The design treats every statistic as an opportunity to move the conversation forward, from maternal mortality disparities to Pacify's own 93% satisfaction rate. It's the kind of document that gets forwarded from a benefits director to a CFO, and still holds up when it arrives.